Thursday, September 14, 2023

Framing

The New Yorker's great press critic, A.J. Liebling, observed during a New York newspaper strike in 1963 that "the employer, in strike stories, always 'offers,' and the union 'demands.'"
The stories never say that the employer "'demands' that the union men agree to work for a two-bit raise; the union never 'offers' to accept more." The reason, Liebling conjectured, is that "'demand,' in English, is an arrogant word; 'offer,' a large, generous one." 

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